Mamayashi creates clothing handmade in Jamaica inspired by African culture. These original designs allow for culturally aware and regally confident people to wear their declarations of freedom and sovereignty.
Mamayashi started in Brooklyn NY in 2005 as an online business rooted in the natural hair movement, with creative and artistic one of a kind clothing that complimented the style of Black women who embraced their natural hair. The support of the brand allowed for growth both online and at festivals and fashionshows, including many events in New York such as Washington D.C.'s and Florida's Grace Jerkfest, Brooklyn's Dance Africa and Afropunk festivals, Toronto's Afrofest also in Europe at Germany's ReggaeJam festival and popups in london UK and elsewhere.
Mamayashi debuted in Jamaica at Kingston's Style Week by Saint International, one of the region's premier fashion week in 2008 and has since been intertwined in the Reggae music scene as a choice brand for artists to wear for performances and music videos. Working with many artists like Rorystonelove, Third World Band, Chronixx, Protoje, Samory-I, Warrior King, Queen ifrica, Etana, Tarrus Riley, Alaine, and others. Mamayashi has repeatedly featured pieces on live tv show Magnum Kings and Queens of Dancehall as well as in worldwide magazine features, including Germany's Riddim Magazine and California's Irie Magazine. Mamayashi has also been featured in movies such as the film Sprinter as well as muliple times on Television Jamaica's morning talk show, Smile Jamaica.
Mamayashi's loyal social media following, as well as a personal approach to reaching out to customers, has enabled the Mamayashi signature style to be introduced to many around the world. Mamayashi is focused on expanding its global online reach and now offers bi-annual collections in a full range of sizes.